brandrelations

brand research / creative & pr strategy / non-traditional marketing / interactive services / media services / tracking & analysis

In light of all thats changed in our industry, Brand Relations is our approach and adaptation to this monumental shift. Its a blended, non-siloed approach to marketing that pulls strategic strength from pr, interactive and traditional advertising to advance a clients brand through channels other than just paid media. The clients end goal is to increase sales of a product or service, and we evaluate the most cost-effective and consumer-relevant media to achieve growth.

employmentbranding

employment brand development / career websites / recruitment advertising / onboarding materials / employee empowerment initiatives /
crisis management / career path materials / retention and referral programs

Call it a shift in values, but the way people view their jobs has changed. It is our belief that the way we attract people to their jobs must evolve, too. Employment Branding leverages an organizations core values to connect with candidates both emotionally and rationally to screen out unqualified applicants. Overall, the practice helps create a more engaged, invested and productive workforce. Employment Branding can include recruitment advertising, on-boarding and training materials, and ongoing employee communications.

corporatecommunications

media relations / special event management / brand development and management / community relations /
community relations / government relations / diversity relations

Corporate Communications (includes Public Relations) Whatever it takes to communicate with your key publics, we use the best blend of services to help advance your communications agenda. Whether thats communicating with current or potential customers, key stakeholders or employees, we provide solutions that overcome problems and create stronger bonds with the right audiences. Corporate Communications can include public relations, interactive, social media, internal communications, crisis communications, issues management, community relations, governmental relations or a combination of all.

directmarketing

mail / email / text messages / shared mail (advo, valpak, etc.) / door-to-door (door hangers, etc.) /
promotional fsi (free-standing insert) / promotional web banners

Because of the state of the economy, Direct Marketing has never been a more appropriate method to reach a desired audience because it is such a direct and specific approach. We view it as a targeted method of communicating directly with an audience that allows for immediate and direct response back that is entirely quantifiable. Almost any medium can be utilized in this form of marketing (direct mail, email blasts, DRTV). o2s direct marketing approach includes Strategy & Research, Creative Development, Production Management, Interactive Programming and Tracking & Results.

interactivedesign

website development / social media / e-commerce / email blasts / search engine optimization / online ads /
video / mobile marketing

Today, everybody has a website. But the question is how effective is your online presence? Outside of just a website, brands need to be far more pro-active in making sure that when people are looking for specific services online, their name is at the top of their list. We specialize in complete online management of a consumers interactions with your brand, including website development, search engine optimization, search engine marketing, pay per click campaigns, social media and e-marketing.

audio/video

tv and radio commercials / web and corporate videos / original music / location audio / digital delivery to anyplace in the world /
dvd authoring and tape and disc duplication

The brutal truth of todays market is that clients need work done faster and at a better price without sacrificing quality. Our in-house audio and video facilities give us the flexibility to do just that. Need a radio spot? We can write it and then patch in any voice talent in the world. TV commercial, corporate video or web project? We take care of everything from script to screen. Its the best of both worlds. All the creativity of an ad agency combined with all the resources of a world-class production facility.