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Electrosteel USA

electrosteel usa

Electrosteel USA

Electrosteel Castings, Ltd. is a ductile iron producer with an international reputation that had no presence in the US market. Our creation of their Internet website with e-commerce capabilities was a first in the ductile iron category and allowed Electrosteel to establish a foothold in the American market. The website also cultivated the company's credibility, an important component in attracting distributors. Within a very short time span, Electrosteel's e-commerce business plan has revolutionized the industry and garnered the company several distributor partnerships.

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Lazenby's Decorative Arts Studio

lazenbys decorative arts studio

Lazenby's Art Studio

Lazenby's Decorative Arts Studio is a family operated company accomplished in the application of faux finishes, plasters and glazes. Lazenby's reliance on word-of-mouth marketing worked well in their local market, however, the company's ultimate goal was to extend itself into other cities. Their existing website did not fully capitalize on Lazenby's best marketing device, their work. Any new website had to accommodate the company's sizable portfolio of previous work along with examples of custom finishes. A rotating gallery with descriptions and rollover information for finishes was developed to showcase Lazenby's myriad options. Since its inception, the company's new Internet presence has generated higher traffic than the previous site, and more importantly, an increase in commissions.

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The Mattie C. Stewart Foundation

the mattie c. stewart foundation

The Mattie C. Stewart Foundation

At the beginning of 2009, The Mattie C. Stewart Foundation (MCSF) had a variety of tools to help fulfill its mission of reducing the dropout rate, including the documentary InsideOut and the interactive Choice Bus. Unfortunately, the Foundation didn’t have one location where educators and community leaders could learn about these tools. In less than a year, The MCSF website has become the centralized resource where concerned parties can find the information they need. What’s more, they can use the site to book a Choice Bus appearance, purchase the InsideOut toolkit and link to the Foundation's social networking sites. As a result of its multiple functions, the site, in itself, has become an additional tool to help reduce the dropout rate.

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