Branding · Digital · Social Media

Although the oldest social services agency in Birmingham, Gateway had limited awareness in the city. Our job was to reverse this situation.

Gateway Play Video


Gateway provides such an array of services – everything from supporting victims of abuse to financial counseling – that messaging can go any number of directions. What’s more, we wanted to increase awareness to two diverse audiences: individuals who might require assistance and potential donors.


No matter what problem people were facing in their lives, Gateway provided the one resource they all needed most: hope.


o2 rebranded Gateway and introduced a new tagline: The Way to Hope. With the new brand established, we launched an integrated campaign featuring a revised website, TV, online ads and cinema advertising. We also took advantage of free real estate by hanging oversized branded banners on Gateway’s buildings.


Contributions to Gateway increased 61%, from $1,050,927 to $1,692,807, in the year we introduced the new brand.

Play Video
Play Video

See more of our work.