o2ideas | interactive design solutions

The Home Depot

The Home Depot came to us looking for an all-encompassing umbrella idea that would work across the full gamut of employment branding needs (acquisition, on-boarding, development and retention) and rose above the tired old help wanted strategy. Under the banner of "Build Something," the campaign went right to the heart of The Home Depot's EVP, positioning a career at The Home Depot as something profoundly more than a simple paycheck. It appealed to the sense of satisfaction that comes from helping others build the place where memories are made: their home. It was more than a job; it was an emotionally elevating, soul satisfying calling.

Taylor Morrison

Formed in 2007 through a large merger, Taylor Morrison was a new company with over 150 years of building experience. This meant that while it had tradition, history, heritage, knowledge and expertise in its DNA , it had no real brand identity to speak of. Our answer was a simple idea that took the iconography and symbolism of the conventional trademark symbol and used it to "own" key brand characteristics. These characteristics went to the heart of the brand — qualities like passion, spirit and drive, as well as broader themes like community and teamwork. The result was an instantly recognizable, totally unique employment brand campaign that spanned Taylor Morrison's entire employment brand. Not only did it help motivate their employees, it also garnered them top honors at the Creative Excellence Awards for 2008.

Intuit

Despite the brand awareness of their TurboTax and Quicken products, few qualified candidates had any idea who Intuit really was. Our job was to change all that. Intuit always maintained work-life balance as one of their core values, something few other hi-tech companies could boast. We found this simple, undeniable truth powerful enough to launch an employment branding campaign behind it. And the result? After the campaign launched, Intuit saw a 22% increase in qualified applicants for every job posting.

employmentbranding

solutions

The Home Depot

The Home Depot

Taylor Morrison

Taylor Morrison

Intuit

Intuit