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Verizon Wireless

Verizon Wireless sought to increase activation rates and sales of business products and services in the Midwest Area, home to a highly competitive business marketplace. Most importantly, the right people had to notice it. So we created the magalog: an oversized 8-page mailer that blended the information of a magazine with the selling style of a catalog, shipped in a clear poly bag. Then, we positioned Verizon Wireless as a "partner" for businesses, and their products and services as valuable aids to a business' success.

Our first magalog produced a 5.2% activation rate — 2.3% higher than any previous effort — thus becoming Verizon Wireless Midwest's most successful business-to-business direct mail piece to date.

Samford University Athletics

Samford University, a small, religiously affiliated university, has never been known as an athletic powerhouse, but the 2008 season marked its entrance into the ultra-competitive Southern Conference. Therefore, the school had a lot of work to do to energize their fan base to attend, despite being close to two SEC powerhouse programs. o2 turned to the school's religious roots for inspiration. Headlines gave homage to religious themes while the primary background on all pieces was a heavenly clouded sky. Direct Response tactics targeted Birmingham area alumni and donors while OOH, collateral and on-campus signage played supporting roles.

After the dust settled from the 2008 season, Samford saw a 23% increase in football home game attendance and a 171% increase in individual football game ticket sales. In fact, Samford experienced the second largest increase in football home game attendance in the Southern Conference, just behind national champs, Appalachian State.

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