In an industry where many establishments are contractually attached to specific beverage brands, it takes more than a sales sheet to convert an owner.
Buffalo Rock Ginger Ale has a lot going for it, including a century-long history as a Southern favorite and a spicy ginger kick that makes every sip an adventure. These benefits positioned BRGA for a spicier campaign.
A very enthusiastic team at o2 concocted #BuffaloRocktails — classic cocktails made fresh and tingly with the Southern spice of Buffalo Rock. The Rocktails, and BRGA’s history, were celebrated with coasters, posters, print ads, social media campaign, website and kits to distribute to bar and restaurant owners during Birmingham Restaurant Week.
Chairman of the Board & CEO, Buffalo Rock