The One-Question CMO Quiz
November 23rd, 2015 / by Howard Pearlstein
As a CMO, your job is to help build a great brand. But with fewer resources and less money, this is not an easy task. So how can you tell if you’re doing your job well even with all of the challenges? Simple. Ask yourself one question: Would people be willing to get a tattoo of your brand? There may not be a better litmus test for brand passion.