April 4th, 2016

Advertising is Still Advertising

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Depositphotos_32537079_original-2

Our agency’s director of client services and I were on a call last week with a marketing exec from a leading social media company. As the exec cited a few success stories, she mentioned the importance of “text overlays complementing…
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March 16th, 2016

Tips for Becoming a Digital Account Expert

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Flat design vector illustration icons set of website SEO optimization, programming process and web analytics elements. Isolated on turquoise background

Working in client service for an advertising agency is exciting, challenging and ever-changing. Clients switch agencies, technology evolves, new clients are acquired, and somehow you’ve got to learn to adapt to new roles – and fast. Here’s what I’ve learned…
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February 15th, 2016

What Our Chicago Office Means For You

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We’d like to thank everyone for all your kind comments and well wishes on our recent Chicago announcement. If you missed it, we recently opened o2 Chicago, or “Chicago2” as it’s been affectionately called around here. We did it to…
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December 17th, 2015

The 2015 Weepies

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the2015weepies

The holidays are a time for happiness. Togetherness. Celebration. Advertisers have an uphill battle trying to stand out in a market saturated with that kind of unbridled joy, so many head in a different direction: making you weep like a…
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November 23rd, 2015

The One-Question CMO Quiz

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YourLogoHere

As a CMO, your job is to help build a great brand. But with fewer resources and less money, this is not an easy task. So how can you tell if you’re doing your job well even with all of…
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November 5th, 2015

Chicago Fires Up Ad Agencies

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wpi

We’re still feeling the heat from the Chicago gathering of Worldwide Partners’ North American meetings a few weeks ago. Top experts in the Advertising and Marketing field fired us up with insights to help carry our clients and agencies into…
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September 23rd, 2015

Does Your Agency Have a Proofreader?

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Let’s eat Grandma.
Let’s eat, Grandma.
Punctuation saves lives…and advertising.

As a proofreader in the advertising business for more than 30 years, I am astounded at how many ad agencies do not provide this service. Agencies are stewards of your brand and, as such, are charged with safeguarding it at…
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September 16th, 2015

Media Pitching 101

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bullhorn

Pitching to the media is a crucial part of public relations. Every story must be specifically angled to immediately grab the reporter’s attention. Here are 3 quick and helpful tips on how to better pitch and land your story! Get….
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August 17th, 2015

Five Lessons About Creativity, Taught by Funny People

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clown_blog-post

Comedy writers and performers have, in many ways, the same job as copywriters and designers. They all need to discover their own style. All of them must figure out ways to ignite their creative spark. same sites . They all…
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July 30th, 2015

A Great Brand in Action

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lisa_and_scott

While we’d always love to blog about all of the great work we do for our amazing clients, today I’d like to brag on another agency’s client. Many of you have probably seen Maui Jim’s current ad campaign on TV…
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