December 17th, 2015

The 2015 Weepies

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the2015weepies

The holidays are a time for happiness. Togetherness. Celebration. Advertisers have an uphill battle trying to stand out in a market saturated with that kind of unbridled joy, so many head in a different direction: making you weep like a…
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November 23rd, 2015

The One-Question CMO Quiz

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YourLogoHere

As a CMO, your job is to help build a great brand. But with fewer resources and less money, this is not an easy task. So how can you tell if you’re doing your job well even with all of…
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November 5th, 2015

Chicago Fires Up Ad Agencies

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wpi

We’re still feeling the heat from the Chicago gathering of Worldwide Partners’ North American meetings a few weeks ago. Top experts in the Advertising and Marketing field fired us up with insights to help carry our clients and agencies into…
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September 23rd, 2015

Does Your Agency Have a Proofreader?

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Let’s eat Grandma.
Let’s eat, Grandma.
Punctuation saves lives…and advertising.

As a proofreader in the advertising business for more than 30 years, I am astounded at how many ad agencies do not provide this service. Agencies are stewards of your brand and, as such, are charged with safeguarding it at…
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September 16th, 2015

Media Pitching 101

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bullhorn

Pitching to the media is a crucial part of public relations. Every story must be specifically angled to immediately grab the reporter’s attention. Here are 3 quick and helpful tips on how to better pitch and land your story! Get….
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August 17th, 2015

Five Lessons About Creativity, Taught by Funny People

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clown_blog-post

Comedy writers and performers have, in many ways, the same job as copywriters and designers. They all need to discover their own style. All of them must figure out ways to ignite their creative spark. same sites . They all…
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July 30th, 2015

A Great Brand in Action

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lisa_and_scott

While we’d always love to blog about all of the great work we do for our amazing clients, today I’d like to brag on another agency’s client. Many of you have probably seen Maui Jim’s current ad campaign on TV…
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July 16th, 2015

From the Desk of the Interns

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DSC_3416

Many internships are a joke. Maybe sub-par at best. You don’t get taken seriously, you never work on real projects, and no one wants to hang out with you outside of work. At least, that’s what we hear from our…
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July 1st, 2015

Five Reasons to Join a Professional Organization

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five_reasons_to_join_a_professional_organization

So, you’re a young professional or recent grad who wants to network more. You have big hopes, big dreams and an even bigger passion for your field, but you’re looking for the right way to get keyed in. Whether you’re…
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June 9th, 2015

How to Design Like a Beast

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GetFileAttachment

There are good designers, there are bad designers, and then there are the select few whose work is so incredibly amazing you want to slam your head against your cubicle wall every time you “accidentally” see their work come out…
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