Frustrated that its digital agency was simply re-purposing a TV spot for the Web, BBVA Compass asked o2 to create a banner ad campaign to help introduce its new NBA American Express® Card.
BBVA Compass needed a campaign that not only introduced its new Card, but also enticed prospective customers to apply.
If you’re a true NBA fan, this is your Card.
To personalize the campaign, o2 created banner ads and customized landing pages in BBVA Compass’ key markets featuring passionate fans and NBA stars from each market.
SVP, Director of Web and Mobile, BBVA Compass