BBVA Compass NBA AMEX

Branding · Digital · Social Media

Frustrated that its digital agency was simply re-purposing a TV spot for the Web, BBVA Compass asked o2 to create a banner ad campaign to help introduce its new NBA American Express® Card.

BBVA Compass NBA AMEX Video Play Video

Challenge

BBVA Compass needed a campaign that not only introduced its new Card, but also enticed prospective customers to apply.

Insight

If you’re a true NBA fan, this is your Card.

Solution

To personalize the campaign, o2 created banner ads and customized landing pages in BBVA Compass’ key markets featuring passionate fans and NBA stars from each market.

Results

  • Click-thru rate of .37% (average click-thru rate of display ads across all formats and placements is 0.06% - Hubspot)
  • Named one of the best credit cards of 2015 by Kiplinger
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"The team at o2ideas has consistently provided amazing creative and spot-on strategy across a wide variety of digital initiatives. The quality of the work is world-class, and their responsiveness and willingness to go the extra mile really sets this team apart."

Steve Creel

SVP, Director of Web and Mobile, BBVA Compass

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